Y2U3-Projection1 4/4

week 7

After the last tutorial, I realised my work was still too much like a book that people read, instead of something they consume. So I changed the format into table mats, because I wanted viewers to physically experience this idea of consuming images in a dining situation.

perfectly = behavioural optimisation.

I kept using my existing images, but I reorganised them into stages. At first, I focused on fragments, like hands or mouths, showing how attention is selective. Then I showed very similar images repeated together, to reflect how certain food images become standardised online. And towards the end, the images gradually disappear, suggesting they’ve been consumed and lost their value.

I also introduced short, menu-like phrases such as “Enjoy your meal” to connect image viewing with food consumption. This shifts the tone to something more subtle and polite, but also slightly uncomfortable, reinforcing the idea that we are constantly consuming images without noticing.

STAGES:

ATTRACT
GUIDE
OPTIMISE
ACCELERATE
EXHAUST
DISCARD

「Images are designed to be quickly consumed, discarded, and replaced」

Feedback：

1. format is working really well，but every page is still too ‘mysterious’; the viewer doesn’t know ‘what am I supposed to do?’
2. Games? little activities/small explanations/games/connect the dots/maze/guide
3. When viewed in isolation, the logic of each page is not entirely clear.
4. Commands should not be too abstract